Practical marketing guides for wedding venues, restaurants, breweries and event spaces. Lead generation, paid ads, search and event sales, written for the people who run them.
A practical guide to wedding venue marketing: where couples search, what makes them inquire, how to win the tour and how to fill weekdays and off season dates.
A practical guide to restaurant social media marketing covering platform choice, content ideas, posting cadence, creators, paid social, measurement and filling your private dining room.
A practical guide to restaurant reputation management: where reviews matter, how to earn more within each platform’s rules, reply templates, fake reviews and the FTC rule.
Thirty eight restaurant promotion ideas grouped by goal, plus a US holiday calendar, simple margin math, promotion channels and the numbers that show whether a promotion worked.
A practical guide to restaurant marketing with 30 ideas by budget, strategies by goal, sourced Google and Meta ad costs and a one page marketing plan.
A practical guide to restaurant loyalty programs covering points, visits, tiers and paid memberships, how to choose software, what rewards really cost and how to launch.
How restaurants use email to drive repeat visits and private event bookings, with the key email types, a 12 month calendar, subject lines, compliance and benchmarks.
How restaurant operators can price, package and sell full and partial buyouts, from F&B minimums and lost revenue math to contracts, deposits and fast follow up.
How to build a restaurant brand, from positioning and brand identity to logo, voice and guest experience, with branding ideas, a checklist and sourced costs.
How restaurants should use Google and Facebook ads: when to use each, campaign types, targeting, benchmark costs, a sample budget split, creative, tracking and private event lead campaigns.
A practical guide for restaurant, bar and venue owners comparing the real cost, risks and results of hiring an event sales manager versus outsourcing event sales.
A step by step guide to starting a wedding venue business in the US, from market research and permits to startup costs, pricing, staffing and pre launch marketing.
Harvest generates private event leads for restaurants and venues, then follows up every inquiry until it books.